KidsandAdvertising
KidsandAdvertising contains over 40 articles written by our experts who continually update and add new content.
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kidsandadvertising featured articles
Why Advertisers Target Children
According to research children in the UK see around 10,000 television commercials...
The History of Kids and Advertising
In 1477 William Caxton created what many experts argue was the UK's first ever advert,...
The ASA: Concerns About TV Ads For Gory Console Games
It seems like, for now at least, the UK video games' industry can breathe a sigh of...
The 'Tweens' and Advertising
Tweens are a relatively new demographic caught between childhood and adolescence. Their...
Social Networking Sites and Advertising
As social networking sites become popular with younger children parents and regulators...
Saying 'No' to Your Children
When it comes to the persuasive power of adverts aimed at children, advertisers have...
Regulating New Media: UK Council for Child Internet Safety
How a new regulatory body set up by the government hopes to transform the way that the...
Questionnaire: Are Your Kids Too Exposed to Adverts?
Today our kids are growing up in a society more media-saturated than ever before –...
Questionnaire: Do You Feel Guilty About Saying No to Your Kids?
As a parent have you ever felt guilty that you can’t - or won’t - buy your kids the...
Moderating Your Children's Media Habits
When it comes to children and the media the wise old adage ‘everything in moderation’...

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