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According to research children in the UK see around 10,000 television commercials...

In 1477 William Caxton created what many experts argue was the UK's first ever advert,...

It seems like, for now at least, the UK video games' industry can breathe a sigh of...

Tweens are a relatively new demographic caught between childhood and adolescence. Their...

As social networking sites become popular with younger children parents and regulators...

When it comes to the persuasive power of adverts aimed at children, advertisers have...

How a new regulatory body set up by the government hopes to transform the way that the...

Today our kids are growing up in a society more media-saturated than ever before –...

As a parent have you ever felt guilty that you can’t - or won’t - buy your kids the...

When it comes to children and the media the wise old adage ‘everything in moderation’...