About Our Site

KidsandAdvertising was formed to offer a unique reference point on information on adverts aimed at children.

Our one-stop site covers everything you need to know about adverts aimed at children on TV, radio, print and the internet.

Today advertisers spend million of pounds on increasingly sophisticated adverts designed to make their products appear desirable to kids. On this site we take an expert look at the methods the ad industry uses to try and achieve that all-important 'nag factor' - from cleverly-targeted text messages, to the kind of 'hidden' advertising that links the products children see on TV with what's on offer at the supermarket. We also go back in time to investigate the history of children and advertising to see what's changed down the years - and what has stayed the same.

KidsAndAdvertsing also offers a practical guide for parents worried about the impact of advertising on their children. We look at the dangers that psychologists and scientists claim advertising can hold, before detailing 'how to' methods modern parents can use to educate children about advertising.

As our website is written by those who have experience on the subject, you can be sure that each feature is interesting, relevant and packed full of useful facts. If you've searched the site and still have questions, please don't hesitate to contact us using the link below.

Our concern was that there was no single UK resource for interesting features and practical advice on this subject.

Our features and articles are written by experts - who have experience, or a particular interest in this area.

Our Background

KidsandAdvertising was founded by John Rowlinson, the founder of PtS.

John, through PtS, is involved in a number of ventures including software and property companies. A percentage of revenue from these activities goes towards funding KidsandAdvertising and a number of similar sites.

Our focus is simply on having experts create the highest quality information possible that is widely read.

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About Our Site

Our Background

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