About Adverts...
Below are our articles on the subject of About Adverts. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
A Look at Five Classic Kids' Tv Ads
When, at the turn of the century, a broadsheet newspaper got together with a TV station to discover the UK's best-loved TV ads, it was no surprise that adverts aimed...
Cartoon Characters in Kids' Advertising
Harassed parents out shopping with their offspring may notice a distinct pattern to the products that children drag down from the shelves. The...
History of the Family in Advertising
The image of the nuclear family sitting down to dinner has provided a rich vein of inspiration for the ad industry through the years.
A quick look at the...
How Retro Ads Reach Parents and Kids
Any adult looking at recent new product releases by UK confectionary companies could be forgiven for thinking that they were living through the seventies rather than...
How 'Seeded Blogging' Can Turn Children Into Brand Ambassadors.
Speak to any Internet evangelist and they’ll quickly try and convince you that blogging (short for web blogging) is the most important revolution...
How Using Children in Adverts Has Evolved
While there have been many studies by psychologists revealing how children respond to adverts over time - far less research has been carried out...
Kids' Literary Favourites That Help Sell Products
Though modern scholars may take the content of contemporary adverts as a perfect example of how UK culture is 'dumbing down' - some advertisers...
