Help for Parents
Below are our 11 articles in the help for parents' category:
The Internet is an extremely appealing place for advertisers who want to target children. Not just because it’s largely unregulated, but because...
Perhaps due to a heady combination of stress and sleep deprivation, parents have very simple dreams. One of them is probably working out a way to...
Have you ever flicked through a magazine or flopped down in front of the TV only to come across an advert that made you literally hopping mad? If...
Who’d want to admit being an advertising executive in charge of selling products to kids? Once upon a time, when they basked in the glow of the...
As the programme segment ends the spell is broken and it's that time parents dread - the commercial break. Soon your quiet, well-behaved children...
In many ways advertising to kids is like the elephant that sits in the living room, but which nobody comments on. Those sickly-sweet animations,...
Though it certainly looks like fun to parents, psychologists know that playtime is a serious matter. Play is the way that children learn to...
When it comes to children and the media the wise old adage ‘everything in moderation’ still holds true. Unfortunately parents who want to moderate...
Today our kids are growing up in a society more media-saturated than ever before – which means they’re more exposed to adverts than any other...
As a parent have you ever felt guilty that you can’t - or won’t - buy your kids the kind of heavily advertised branded toys and games that they see...
When it comes to the persuasive power of adverts aimed at children, advertisers have parents and guardians comprehensively outnumbered. A child is...
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