Targeting Children...
Below are our articles on the subject of Targeting Children. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Advertisers Targeting Kids Through Mobile Phones
Many parents who can vividly remember the poor reception and brick-like shape of mobile phones when they were first introduced during the 1980s,...
Advertising in Console Games
Recent research shows that today's children are spending more time with game consoles than ever before. A US study revealed that over 30% of American kids under six...
Advertising to Teenagers
When dealing on a day-to-day basis with a surly adolescent who used to be the apple of his parents' eye, it can be hard to remember just how tough it is to be a...
Ban On Mobile Phone Ads to Kids: Could it Work in the UK?
Right now, all over the world advertising regulators are busy scratching their heads trying to work out ways to stop advertisers reaching kids...
Brands Change Approach After Ban on Kids Fast Food Ads
When in 2006 UK regulator Ofcom announced tough new rules governing the way advertisers of junk food were allowed to target kids, campaigners...
Children and Online Adverts
Once upon a time one of parents' biggest worries was that their kids spent too much time in front of the television. Today's generation of children still spend hours...
How Advertisers Target Kids on TV
Once upon a time advertisers relied on TV as the best medium on which to get their messages across to children. Since the advent of 'Saturday Morning Cartoons' in...
In Store Advertising
Despite shows like Sex and the City that depict shopping as a life-affirming experience, for most parents the weekly shop can be a pretty trying chore – especially...
Is Advertising in Schools Ethical?
Though bored kids facing a chemistry test in the morning may disagree, for advertisers schools represent a dream venue. Unlike the playground or the youth club, kids...
Social Networking Sites and Advertising
As tougher regulations mean that it’s harder than ever for advertisers aiming at young children to get their message across on traditional media...
The 'Tweens' and Advertising
Once upon a time parents had it (relatively) easy. They knew that kids would be fine playing with dolls or action figures until they hit 14, their hormones dropped,...
