Targeting Children
Below are our 11 articles in the targeting children' category:
Many parents who can vividly remember the poor reception and brick-like shape of mobile phones when they were first introduced during the 1980s,...
Recent research shows that today's children are spending more time with game consoles than ever before. A US study revealed that over 30% of...
When dealing on a day-to-day basis with a surly adolescent who used to be the apple of his parents' eye, it can be hard to remember just how tough...
Right now, all over the world advertising regulators are busy scratching their heads trying to work out ways to stop advertisers reaching kids...
When in 2006 UK regulator Ofcom announced tough new rules governing the way advertisers of junk food were allowed to target kids, campaigners...
Once upon a time one of parents' biggest worries was that their kids spent too much time in front of the television. Today's generation of children...
Once upon a time advertisers relied on TV as the best medium on which to get their messages across to children. Since the advent of 'Saturday...
Despite shows like Sex and the City that depict shopping as a life-affirming experience, for most parents the weekly shop can be a pretty trying...
Though bored kids facing a chemistry test in the morning may disagree, for advertisers schools represent a dream venue. Unlike the playground or...
As tougher regulations mean that it’s harder than ever for advertisers aiming at young children to get their message across on traditional media...
Once upon a time parents had it (relatively) easy. They knew that kids would be fine playing with dolls or action figures until they hit 14, their...
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